Stars, all of them. Bright, shining stars!

A canny firm knows when to promote itself and when to gently suggest a partner might like to take a break from Twitter, LinkedIn, or, God forbid, TikTok.

Younger lawyers proved to be the maestros of online, exemplified by Linklaters influencer Eve Cornwell, who moved out of law to take up a tech role at the firm. 

Older practitioners had more trouble, like the lawyer whose fake library collapsed, the Brabners partner whose Twitter account was hacked to 'like' pictures of busty ladies, and the solicitor who got caught boasting on Facebook about court triumphs that she had made up.

In truth, it wasn't just youngsters who marshalled the power of online. In the land of Bonkers Law Firm Websites, a Nottinghamshire firm realised its staff would look a lot more glamorous if they were replaced with celebrities, and an Aussie construction specialist delighted with his bruising agony uncle column.

In perhaps the most impressive shop window of 2022, a manly Netherlands partnership advertised how they 'Get Shit Done'. There is still time for the Law Society to launch an NFT collection if it wants to put its finger on the pulse. 

Production skills were in evidence at Baker McKenzie, which broadcast a talent show featuring budget Daft Punk, uncanny-valley The Avengers, and confused Starsky and Hutch. 

Burness Paull leant on powerful national symbols - haggis, bagpipes, poetry, a knife - to promote its Scottish heritage, while others curled toes with jazz poetry and had a crack at rap. Knights left its Golden Turd behind with a rock 'n roll conference which surely had Elvis dancing, or at least spinning, in his grave, and a Norton Rose Fulbright partner pursued a line of anti-bank advertising to promote his new venture which was totally in synch with progressive audiences, if not his firm's banking clients.

The best commercial gave German lawyers the power to shoot lightning, while the absolute worst featured children in Hong Kong singing the praises of China's repressive new regime.

Keoghs boldly showed off its empty trophy cabinet, although revelations about a legal awards company suggested the sector's prizes aren't that desirable anyway.

The most showbiz firm in 2022? Pinsents, whose London offices - and logo - appeared in sexy TV smash Industry.

Check out the rest of the 2022 review:

Firm fun


Heroes and villains


Judges and barristers

Politics, war, religion, race, and sex 

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