'Yes I slagged you off, but you kind of deserve it.'
A Norton Rose Fulbright banking partner has taken the brave step of highlighting the greed, uselessness and untrustworthiness of the banks in order to promote his rival venture.
Mohammed Paracha, NRF's Head of Middle East, spoke candidly about the sector in a video promoting his side gig, Nester, which allows people to pick from a menu of properties and provide their purchasers with buy-to-let financing, a bridging loan, or monies for refurbishment.
Stick it to the banks.
In his video promoting his company, Paracha and co-founder Youness Abidou take aim at the traditional banks as they position Nestor as a disrupter helping people the current system ignores.
"We can reach the masses and touch hearts and minds by empowering people to achieve the goals that they simply haven't been able to achieve through the banks", explains Paracha.
As viewers rush to draw down their pensions so they can fund a bridging loan for a dental practice in Manchester, the NRF partner moves in for kill: "Do you know how your money is used by a bank?", he asks.
"We are programmed to trust banks, but then they use our earnings to make greater profits for themselves. Is that okay? Why do we keep trusting them? Isn't it time your hard earned money did more for you? Isn't it time you tried something new, something smart, something that improves your bottom line and not your bank's?"
An anonymous source claimed that "a lot of bankers are not happy about this", although given the video went up last November and has clocked up just 516 views and one (positive) comment, if Paracha's clients - which have included HSBC and BNP Paribas - are upset, their outrage has been muted. Both declined to comment.
Paracha told RollOnFriday, "I invested in Nester in a personal capacity in 2018 because of its social impact aims, which are to empower everyday Muslim consumers who have very few financial products to invest in due to the prohibition on interest".
He said, "Muslim consumers remain one of the most financially excluded groups in the UK, which is compounded by the high inflationary environment, and many retail banks are unable to cater to this niche market because it is very difficult to do so in a financially viable manner".