Profile says no.

A virtual law firm has signalled its mastery of cyberspace with profiles of its lawyers that come alive at the touch of a mouse.

According to its website, Jurit "gives you access to the brightest legal minds on a flexible basis", and a peek at its bank of professionals shows just how flexible they are. Utilising the most advanced imaging technology available, Jurit's lawyers appear to perform nods, smiles and myriad other actions with just a roll of the cursor across their faces.

The animations not only provoke a sense of wonder, but also discomfort, confusion and, hopefully, an inexplicable desire to instruct. 

In many cases, the image is just flipped, which makes Christine, Alex and Stacy appear dubious about whoever’s looking at them. 





David and Dan, meanwhile, appear to be watching a game of tennis.



It is not clear why the lawyers' images were tortured into slight movements, but someone appears to have noticed and, in the last few days, the profiles were overhauled and rendered static. It means Fiona and Julian no longer look as if they're admiring themselves in the mirror.




And Derek doesn't look as if he's swaying from side to side after a long lunch.


Visitors may conclude that Jurit decided it just wasn’t appropriate for its lawyers to resemble optician illusions.


However, once or twice Jurit's photographer managed to get budget for a more ambitious concept: turning sideways.



It is a mystery why the business didn't just get everyone to smile like Graham and Robert, whose profiles were guaranteed to set prospective clients at ease.




Although Blue Steel was also a good shout.

Campaign for Jurit to scrap its dull, professional new profiles and return to bonkersdom today, and if you’ve seen a firm flying it’s freak flag, write in

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anon 20 May 22 18:23

This is like some mindfulness app.  Just sit at your desk and move the cursor until your mind goes blank and everything is calm.  Strangely restful.  Can I get a version with soft classical music over the top?

Creative 22 May 22 21:59

Creative idea. Without the silly commentary, this wouldn’t be seen as weird. The brilliant ridiculous commentary is very funny - that is what makes this fun. 

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