A leading Dutch firm has used its advertisements to boast of its terrible work/life balance.
Van Doorne, which reopened an office in London last year, took out full page adverts
showing an old man sitting alone and looking sad. Accompanying this mournful portrait was the tragic tagline, "
Sophie hasn't had dinner with granddad for a year".
Underneath came the twist that doesn't make up for it at all: "
At least she works at
Van Doorne".
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I'm lovin it |
When the ad was posted on Twitter, disbelieving commenters queried
whether it was a fake. The prospect of pulling frequent all nighters, pissing off friends by cancelling appointments and committing elder neglect is a novel approach
to recruitment. But it is apparently genuine. The London office failed to respond to requests for comment.
In a windfall for Van Doorne, others have offered up their own contributions to the firm's honest campaign.
![](/Portals/0/Images/vandoorne1.jpg) |
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"I've never seen my father...at least he works at Van Doorne"
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"You can sleep when you're dead...at least you work at Van Doorne"
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RollOnFriday asked the London office if it would be interested in an English version for just £50:
It isn't.
STOP PRESS: In a statement the management of the firm says, "
At Van Doorne work-life balance is a topic very close to our hearts. With our recruitment advertisement "Opa Adrie” we wanted to emphasise this in an ironic manner. We did not achieve this goal and should have known that this would be the case".
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Bring it on!!!!
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