It is 2012. Herbert Smith Freehills Senior Partner Jonathan Scott has called an emergency meeting with joint CEOs David Willis and Gavin Bell. There is a crisis. The firm is about to rebrand, but Charles Saatchi, who so impressed Dentons with his ideas, has not yet produced the new logo.
Finally, he arrives.
Jonathan Scott: Good afternoon Charles.
The lawyers struggle as Saatchi shakes them by the throats.
Scott: Stop it Charles. We’re supposed to be unveiling the new logo in two minutes. Do you have it?
Saatchi: I do. It embodies simplicity.
Scott: Fine.
Saatchi: Strength.
Scott: Great.
Saatchi: And superiority.
Scott: Perfect.
Saatchi: And a cat's sphincter.
Scott: Hang on-
Saatchi: Gents, say hello to your new logo.
Willis: Hello!
Bell snaps his pencil.
Scott: Good lord. It's a cat's arse. It's completely unacceptable.
Saatchi: I get it. You're not 'feline' it. Don't panic, I've got another option.
Bell snaps his other pencil.
Scott: Is it defecating Freehills?
Saatchi: Well-spotted. You're shitting on the Magic Circle.
Willis: Now that is actually very clever.
Scott: We cannot brand the firm with a cat's bumhole.
Willis: Absolutely right. It should be a human bottom. Someone in the firm. But how senior?
Scott: Saatchi, do you have anything else we can use.
Saatchi: I have a Damian Hirst sketch of a ringpiece from my collection, but it's just a preliminary study.
Bell snaps his last pencil.
Scott: We’ll take it. We’ll say it's an eye. We might get away with this.
Bell: I need a pencil sharpener.
Saatchi: No problem, I've ordered 60,000 branded ones.
Scott: We're not paying.
Saatchi has a playful psychotic break and stuffs his fingers up everyone's noses. The relaunch is a great success.
Category
Comments
103
91
*Looks at Herbies logo*
*Looks at pot*
*Looks at kettle*
They're both black.
88
97
93
88
81
92
91
88
85
81
78
93
85
81
83
97
86
87
83
96
74
91