ARMA - as in armour, definitely not amour.
A Leeds firm has claimed its placed in the Bonkers pantheon with a rousing call to arms when it comes to marketing. They may take our lives, but they'll never take our ARMA Litigation.
The firm promotes its
lawyers fighters with a background suit of armour:
ARMA's legal offering is akin to a battle cry: it has "Equalisers" who offer "Equality of Arms". The "young and aggressive firm" has a "track record that speaks for itself - we either settle or win." It seems to be the stirring war speeches from Gladiator, Henry V, Braveheart, and The Mighty Ducks all rolled into one chest-beating roar:
The firm also makes the bold claim that its lawyers have a unique trait:
Managing Partner, Rajat Sharma (a blast from the past) has maintained the macho man at his moody best, still coming off like a bouncer who's heard a punter call him chicken. Either that or he just wanted the camera to catch his best side:
Back in the office, the firm appears to provide inspiration for its warriors, with murals which wouldn't look out of place in a very cool teenage boy's bedroom (from the 1980s):
A heroic punch in the air to ARMA Litigation for its well 'ard website. You can see it here.
If you've spotted a firm that's scrapping for a fight, let RollOnFriday know. In the meantime, reminisce on some marvellous creations of yesteryear, in the Bonkers Hall of Fame.
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As a trainee up norf desperately trying to qualify during lockdown, and willing to qualify anywhere - literally anywhere, I looked at this firm.
Then deleted my browser history and took my chances with potential unemployment instead.
Ace marketing ARMA Litigation! Love it
That "settlement" line isn't quite the killer they appear to think, really, is it?
"My name is Maximus Decimus Meridius, commander of the Armies of the North, General of the Felix Legions and loyal servant to the true emperor, Marcus Aurelius. Father to a murdered son. Husband to a murdered wife. And I will have my vengeance, in this life or the next.
Or maybe I'll just settle it. Vengeance sounds like a bit of a faff, and Counsel puts the odds off success at 50/50".
I always choose my lawyer based on how tough the words are on their website.
Don't judge me. Punk.
My dad's tougher than yours.
The “trainee up norf” might have been a bit silly to dismiss Arma or for that matter to assume that he or she would get an offer of a training contract. Some fairly unimpressive arrogance there. I am a barrister who is instructed by them and notwithstanding the quirky marketing, they have both high quality instructions and some very able solicitors.
Thanks KC. I did end up somewhere far better. I didn't question their quality, nor does the article. They just look bonkers.
As a final seat trainee at that time I did already have a training contract.
@KC 01 April 23 16:47
Hmm… pot calling kettle? You can’t really accuse someone of being arrogant given your instructing firm’s boast about always settling or winning and treating everything like a fight.
They ‘might’ have decent staff but the quirky branding makes it hard to take them seriously.. I think it’s a case of falling on your own sword where marketing is concerned.. the first impression sacrifices any gravitas that clients may have accorded to the firm and for what - a quirky image? Many are going to be put off the firm completely, whether rightly or wrongly. It doesn’t do the job of selling them to anyone with a choice of firms to use.
@KC 01 April 23 16:47
I might also say that the name calls to mind the Latin expression inter arma.. in times of war the law falls silent. Not exactly something that endorses the ability of lawyers working at a firm called Arma… (facepalm).