given the absolutely massive ginormous fvck up of it the scots made, it's probably best to move on and reflect on the fact that if Scotland had had to deal with it on its own it would have been SCREWED
For me and for most middle-class English types the name “Nat West” is an anti-brand.
It stands for outdated IT systems which often break down, stressed overworked frontline staff who really couldn’t give a tinker’s, shoddy products with high charges and little flexibility. It stands for ripoff pricing and poor service. It stands for fleecing grannies and sticking with outdated administrative systems. It stands for closing look all branches to save money but wasting it by the lorry load on facile marketing initiatives. Above all it stinks of failure to give a stuff about the customer.
I have no idea what the highly-paid brand consultants have been smoking but calling this bank Nat West just screams of the idea that they couldn’t care less.
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THIS IS WORSE THAN THEIR 2014 AD CAMPAIGN "NAT YES"
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absolute arseholes
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Probably in anticipation of Scotland’s leave vote soon.
A company should reflect from its owners and whether we like it or not, they are owned by the English.
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given the absolutely massive ginormous fvck up of it the scots made, it's probably best to move on and reflect on the fact that if Scotland had had to deal with it on its own it would have been SCREWED
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Fred fooked the RBS brand image for ever. Suck it up Clergs.
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orrrr we could just have let it crash instead of screwing Scottish taxpayers
cut out the tumour
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if Scotland had gone independent earlier it would have been the darien scheme of the 21st C
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RBS brand has been irredeemably tarnished since the GFC
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that's the Great Fiendish aunt .
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or what laz said. in a slightly less inflammatory way
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you are all buffoons
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fooking Angles
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Heh! Reverse takeover.
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Reverse takeover is what I thought too.
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They have been slowly doing this for some time, when the ring-fencing occurred they started using the NatWest name for commercial lending.
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At least it frees up RBS (Reserve Bank of Scotland).
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Makes sense - the RBS brand must be the worst of all of the British banks. The NatWest brand is far more valuable.
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RBS is toxic on many levels. Surprised it took them this long tbf
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For me and for most middle-class English types the name “Nat West” is an anti-brand.
It stands for outdated IT systems which often break down, stressed overworked frontline staff who really couldn’t give a tinker’s, shoddy products with high charges and little flexibility. It stands for ripoff pricing and poor service. It stands for fleecing grannies and sticking with outdated administrative systems. It stands for closing look all branches to save money but wasting it by the lorry load on facile marketing initiatives. Above all it stinks of failure to give a stuff about the customer.
I have no idea what the highly-paid brand consultants have been smoking but calling this bank Nat West just screams of the idea that they couldn’t care less.
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Seriously agree. Assume the consultants were all under 30 and don't remember. "Oh, a legacy brand!"
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Should be scotsnatwest surely
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Just add an S for Scotland to NatWest
NatsWest
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I have done this joke with the real ad campaign
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