Walker Morris is closing down its personal injury practice and making all 48 staff redundant.
The Leeds firm told RollOnFriday that over the last 12 months it tried to drum up business by rebranding its PI venture as 'Distinctly Legal' and by taking a "direct to market" approach. But a spokeswoman said the strategy of picking a crap new name and cold calling grannies to see if they'd fallen under a lorry "has not achieved the results that we anticipated".
Walker Morris, like collapsing PI firms around the country, blamed its decision on the "continuing turmoil" caused by Legal Aid reforms. Managing Partner Ian Gilbert told RollOnFriday "despite having a very capable and committed team within Distinctly Legal...this is not a market in which Walker Morris can differentiate itself". The result is that four lawyers and a whopping 44 staff who manned the phones will lose their jobs.
The firm will now return to its core practice areas, having failed to build an empire on exaggerated whiplash injuries and unfortunate kerb trips.
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The Leeds firm told RollOnFriday that over the last 12 months it tried to drum up business by rebranding its PI venture as 'Distinctly Legal' and by taking a "direct to market" approach. But a spokeswoman said the strategy of picking a crap new name and cold calling grannies to see if they'd fallen under a lorry "has not achieved the results that we anticipated".
A personal injury lawyer misunderstanding "direct to market" yesterday |
Walker Morris, like collapsing PI firms around the country, blamed its decision on the "continuing turmoil" caused by Legal Aid reforms. Managing Partner Ian Gilbert told RollOnFriday "despite having a very capable and committed team within Distinctly Legal...this is not a market in which Walker Morris can differentiate itself". The result is that four lawyers and a whopping 44 staff who manned the phones will lose their jobs.
The firm will now return to its core practice areas, having failed to build an empire on exaggerated whiplash injuries and unfortunate kerb trips.
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