Any restaurant that is owned by someone called 'Roxy Beaujolais' and declares itself a 'Public House devoted to beef' was always going to be slightly different to the average London eatery.

As soon as you spot The Bountiful Cow, a neon vision on this back street off a busy main road, you wonder if making a booking here was a good idea. It's slightly intimidating, like a club/bar you see on an American cop show... but don't let that put you off.

Inside, it's a curious shrine to beef with movie posters (all of which related in some way to beef, cows or bulls), except for the toilets which instead has movie posters aimed to titillate. All very amusing and comforting to make your dining experience slightly more relaxed. Relaxation is definitely the key here, as The Bountiful Cow is definitely not about airs and graces. It's about simple food and having a bit of fun, which is perfect for any occasion. Cows everywhere should be terrified.

Some protesters outside The Bountiful Cow

The food is very good here. The menu is obviously geared towards beef (just as it says on the tin) but there are other options (pork and chicken) which make it onto the menu, but we suspect they're rarely ordered. Beef is a very versatile meat, but they go with the most popular incarnations - several different cuts of steak and a burger (the Bountyburger). Actually, it's not really a burger, it's an entire cow that has been minced and placed precariously between two bits of bread. It weighs 395g (beef patty alone).

It puts all other burgers to shame and stakes a claim for best burger in London if only because of quantity. There's quality too as it's perfectly cooked and comes well garnished, though the sheer mass of meat left our bread slightly soggy by the last quarter. Still a fantastic eat though.

All in all, The Bountiful Cow as a church of beef worship is a beefy favourite and a perfect haunt for a monthly boys' night out - though be warned you'll find it hard to moo-ve afterwards (sorry).