Senior Digital Marketing Executive

PQE: Not applicable
Term: Permanent
Working hours: Full-time
Department: Marketing, Communications & Events
Location: London
The firm

BDB Pitmans was established in 2018 following a merger between legacy firms Bircham Dyson Bell (BDB) and Pitmans Law, bringing together over 300 years of legal expertise across 4 locations – Cambridge, London, Reading and Southampton.

Working at BDB Pitmans brings all the benefits of a top 60 firm including interesting work, varied clients and support for professional development. While our clients are at the heart of everything we do, we recognise that life outside of work is important too and our approach to flexible working and target hours for fee earners reflect this. What really sets us apart is our friendly, open and inclusive culture. People join and stay at BDB Pitmans as they get the benefits of challenging work in a supportive and professional atmosphere.

The team

The Marketing, Communications and Events team and responsible for building and promote the brand of the firm. This includes campaigns, events management, internal communications and work as a communications agency to the firm.

The opportunity
  • Plan and execute digital marketing campaigns and associated PR to build the firm’s profile and internal brand engagement i.e. website, SEO, PPC, social media, email and video.
  • Monitor internal engagement and posts and recommend actions to increase social media usage, including training and competitor social benchmarking.
  • Develop and own the firm’s Social Media Best Practice guidelines.
  • Oversee the firm’s Instagram, LinkedIn, Twitter and YouTube accounts, managing the firmwide social media calendar and ensuring that all feeds are populated regularly with a view to organically grow follower numbers.
  • Manage the relationship with the firm’s SEO and PPC agency, regularly reviewing their effectiveness and performance against budgets and KPIs.
  • Support off-page and on-page SEO by conducting keyword and competitor / market research and optimising website content, using tools including Ahrefs and liaising with the SEO agency.  
  • Create content for PPC landing pages, making sure they are optimized for conversions, working in conjunction with the PPC agency.
  • Oversee the briefing, filming, editing and publishing process of the firm’s video content, managing the relationship with the videographer and coordinating internal involvement.
  • Analyse and measure the success of digital marketing activities, producing regular reports on a weekly, quarterly, annual basis and using tools such as Google Analytics to make recommendations.
  • Work closely with website development team to improve customer journeys, experiences and usability.
  • Work with the firm’s PR agency to maximise online and offline media opportunities across the firm’s digital channels.
  • Support the wider Marketing team as and when required and deputise for the Head of Marketing.
  • Work closely with the Head of Marketing to translate business objectives into a practical marketing plan, with a particular focus on digital tactics.
Who we are looking for

Knowledge/Qualifications

  • Educated to degree level or equivalent - preferably Marketing or English degree.
  • Proficient in Microsoft Word, Excel, PowerPoint and Outlook.

Experience

  • Work experience in the professional services sector desirable.
  • Previous experience of updatinga website CMS and using HTML email marketing software desirable.
  • Previous experience of InterAction desirable.
  • InDesign/Photoshop skills desirable.
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