At the movies.
AI doesn't know that law firms are law firms yet, so I told it they were movies and asked it to design posters which suited their names.
The results, including garbled text and an aversion to women, are entirely the fault of our future robot overlords.
Addleshaw Goddard
Akin
Allen & Overy
Ashurst
Baker Botts
Baker McKenzie
BCLP
BDB Pitmans
Bird & Bird
Burges Salmon
Cadwalader
Capsticks
Carter Ruck
Clarke Willmott
Clifford Chance
Clyde & Co
CMS
Cooley
Covington & Burling
Cravath
DACB
Davis Polk
Debevoise & Plimpton
Dechert
Dentons
DLA Piper
DWF
Eversheds Sutherland
Farrers
Fieldfisher
Freshfields
Fried Frank
Gibson Dunn
Goodwin Proctor
Gowling WLG
HFW
Hill Dickinson
Hogan Lovells
Herbert Smith Freehills
Irwin Mitchell
Jones Day
Kennedys
Kirkland & Ellis
K&L Gates
Knights
Latham & Watkins
Linklaters
Macfarlanes
Mayer Brown
Milbank
Mills & Reeve
Mishcon de Reya
Morrison Foerster
McDermott Will & Emery
Norton Rose Fulbright
Osborne Clarke
Ogier
Orrick
Penningtons Manches
Pinsent Masons
Proskauer Rose
Reed Smith
Ropes & Gray
RPC
Sackers
Shakespeare Martineau
Shearman & Sterling
Shoosmiths
Sidley Austin
Simmons & Simmons
Skadden Arps
Slater and Gordon
Slaughter and May
Squire Patton Boggs
Stephenson Harwood
Stevens & Bolton
Taylor Wessing
TLT
Travers Smith
Trowers & Hamlins
Walker Morris
Weightmans
Weil
WFW
Willkie Farr
Winckworth Sherwood
Winston & Strawn
Withers
Womble Bond Dickinson
So, which bombed and which set the box office on fire? Give your predictions in the comments.
Comments
This may be one of the best ROF posts of all time. Thank you for your service.
This is great!
Shoosmiths one takes the biscuit
This is very good. Best PR material Pinsent Masons has had in years, they should use it.
I want the Davis Polk poster on my wall.
Now that’s a sentence I never thought I’d write.
This is the best thing I’ve seen on this site in an age. Top work.
Poor Weightmans.
Great, we get a clown.
AI seems to have made every insurance panel firm look like hitmen, which suggests AI achieving sentience is not as far away as we thought
Superb!
Very good.
Kirkland being a romcom - they are going to be fuming. They would clearly want a mad men style poster, like the DLA one.
And what is going on with Shoosmiths?
Cooley's looks awesome.
Absolutely brilliant!
The final poster is surprisngly accurate!
Keoghs didn’t make the movies ay? Hahahaha
Wombles the movie….how rubbish.
Fantastic! Which tool did you use?
I love how AI has captured how diverse the profession is.
Not.
Bing image creator, 16:16.
Great work by the RoF team.
How did you find these cheesy original fllm posters? They must have been trawled from Turkish and Balkans cinema websites.
Apart from some of the literal use of firms' names (oh dear, Weightmans!) there's definitely some symbyosis between the posters and the firms having read embarrassing (for them) news features and Firm of The Year.
One of the best 'Features' (no pun intended) yet!
no Ince Plexus ?
Managing Partners across the land will be demanding rebrands on the strength of this. My husband is Senior Partner of one of these - I didn’t know what to get him for Christmas but I’m thinking of reworking his firm’s as a tattoo! Seriously funny - and oddly correct in most cases
Cravath, Weil and Withers are all great.
Absolutely howling at Winkworth Sherwood's!
Why is DWF just a fully generic Star Wars film? Not even, like, an entertainingly weird one. Just the most bog standard thing imaginable.
Agree that Shoosmiths is the winner. The horror ones are also tremendous.
Agree 10:41. For some reason the AI almost always interpreted initials as ‘Star Wars clone’
Can we have all these gems in high resolution please !
Ashfords was feeling left out, so...