miovd

At the movies.


AI doesn't know that law firms are law firms yet, so I told it they were movies and asked it to design posters which suited their names.

The results, including garbled text and an aversion to women, are entirely the fault of our future robot overlords.

Addleshaw Goddard

ADDLESHAW

 

Akin

akin

 

Allen & Overy

allen
 

Ashurst

ashurst

 

Baker Botts

botts

 

Baker McKenzie

bakers

 

BCLP

bclp

 

BDB Pitmans

bdb

 

Bird & Bird

biird

 

Burges Salmon

burges

 

Cadwalader

cadwalader

 

Capsticks

cap

 

Carter Ruck

carter

 

Clarke Willmott

clarke

 

Clifford Chance

clifford

 

Clyde & Co

clyde co

 

CMS

CMS

 

Cooley

Cooley

 

Covington & Burling

covington

 

Cravath

cravath

 

DACB

dacb

 

Davis Polk

davis

 

Debevoise & Plimpton

debs

 

Dechert

dechert

 

Dentons

dentons

 

DLA Piper

dla

 

DWF

dwf

 

Eversheds Sutherland

eversheds

 

Farrers

Farrers

 

Fieldfisher

FIELD

 

Freshfields

fresh

 

Fried Frank

fried

 

Gibson Dunn

gibson

 

Goodwin Proctor

goodwin

 

Gowling WLG

gowling

 

HFW

hfwposter

 

Hill Dickinson

hilldicks

 

Hogan Lovells

hoglove

 

Herbert Smith Freehills

hsf

 

Irwin Mitchell

irwin

 

Jones Day

jones day

 

Kennedys

Kenn

 

Kirkland & Ellis

kirkland

 

K&L Gates

klg

 

Knights

Knights

 

Latham & Watkins

latham

 

Linklaters

links

 

Macfarlanes

macs

 

Mayer Brown

Mayer

 

Milbank

mil

 

Mills & Reeve

mr

 

Mishcon de Reya

mish

 

Morrison Foerster

mofo

 

McDermott Will & Emery

mwe

 

Norton Rose Fulbright

nrf

 

Osborne Clarke

oc

 

Ogier

ogier

 

Orrick

orrick

 

Penningtons Manches

pen

 

Pinsent Masons

Pin

 

Proskauer Rose

pros

 

Reed Smith

reed

 

Ropes & Gray

rop

 

RPC

RPC

 

Sackers

sack

 

Shakespeare Martineau

shak

 

Shearman & Sterling

sher

 

Shoosmiths

sho

 

Sidley Austin

sid

 

Simmons & Simmons

sim

 

Skadden Arps

Skadd

 

Slater and Gordon

sla

 

Slaughter and May

sla

 

Squire Patton Boggs

spb

 

Stephenson Harwood

ste

 

Stevens & Bolton

ste

 

Taylor Wessing

tay

 

TLT

tlt

 

Travers Smith

trav

 

Trowers & Hamlins

tro

 

Walker Morris

waker m

 

Weightmans

weight

 

Weil

weil

 

WFW

wfw

 

Willkie Farr

wil

 

Winckworth Sherwood

wink

 

Winston & Strawn

win

 

Withers

withers

 

Womble Bond Dickinson

wbd

So, which bombed and which set the box office on fire? Give your predictions in the comments.

rofmov

Category

Comments

Accurate 12 October 23 08:58

AI seems to have made every insurance panel firm look like hitmen, which suggests AI achieving sentience is not as far away as we thought 

Obadiah Hakeswill 12 October 23 09:28

Very good.

Kirkland being a romcom - they are going to be fuming. They would clearly want a mad men style poster, like the DLA one. 
 

And what is going on with Shoosmiths? 

SecularJurist 12 October 23 21:39

Great work by the RoF team.

How did you find these cheesy original fllm posters? They must have been trawled from Turkish and Balkans cinema websites.

Apart from some of the literal use of firms' names (oh dear, Weightmans!) there's definitely some symbyosis between the posters and the firms having read embarrassing (for them) news features and Firm of The Year.

One of the best 'Features' (no pun intended) yet!

 

Karen Cooksley 13 October 23 08:39

Managing Partners across the land will be demanding rebrands on the strength of this. My husband is Senior Partner of one of these - I didn’t know what to get him for Christmas but I’m thinking of reworking his firm’s as a tattoo! Seriously funny - and oddly correct in most cases

Anonymous 13 October 23 10:41

Why is DWF just a fully generic Star Wars film? Not even, like, an entertainingly weird one. Just the most bog standard thing imaginable.

 

Agree that Shoosmiths is the winner. The horror ones are also tremendous.

Anonymous 16 October 23 03:59

Poor Travers Smith - spelling doesn’t appear to be one of AI‘s strong points. 
 

Also Weightmans - oh dear, fire the PR advisors for that one!

Anonymous 16 October 23 16:54

I appreciate the intention with creating these were light-hearted and fun in nature. However, if anything, they demonstrate that there is a long way to go with addressing bias in LLMs. As you've already recognized, the overwhelming majority of posters have (white) men in them, many in sexist-leaning positions of power/exciting/action roles with very little that have women. When women are present, they are predominantly shown in submissive/relegated "love interest" roles. In addition, the Cooley poster is wholly offensive - "cooley" or "coolie" is also a racially derogative term, so having a black person as the main character in the poster with an Asian person standing next to it is wholly inappropriate. It's no coincidence that the LLM chose these particular characters to be related to this name - especially when you see that the other posters overwhelmingly contain white men. As much as some of the artwork the LLM came up with is interesting, it's difficult - indeed saddening - to look at this collection in a positive light knowing these biases are clearly present.

Anonymous 18 October 23 11:39

Agreed on the female and white issues - bing has a way to go. However, your point on Cooley is incorrect. 'Cooley' just took it to 'cool'. Bing has a v sensitive filter for offensive content - trust me, it doesn't use racial slurs in its algos.

Anon 18 October 23 13:41

Please, please, please could you arrange for these to be available for purchase as posters - I would love one for my office (perhaps one for every firm I have been at - their contributions are all excellent!)

Jamie Hamilton 18 October 23 17:07

Happy to provide the image files for free to those who want them, to print out at leisure.

Management of one firm has already been in touch to order theirs.

NB requests will only be accepted from law firm email addresses, simply because spam is our nemesis.

Just email [email protected] with subject line 'Firm movie'.

Unfortunately the image resolution of the original files is usually 1024px x 1024px, which means they probably won't be much cop on anything larger than A4. I think?

AMAZING 19 October 23 16:59

This is absolutely incredible. Scrolling down, the Cravath one made me loudly snort with laughter. Got some funny looks in the office.

Anonymous 27 October 23 18:57

Firm Top Trumps - with these pictures. This should be a thing. Categories as per ROF survey perhaps - with some minor tweaks (e.g. work life balance becomes beasting factor, etc)… 

Howard Kennedy 13 November 23 21:06

The Howard Kennedy one really ought to be a farce, a tragedy or a horror movie. It is definitely all those things.