It used to be contrary to some rule or regulation for an advert to include someone in the programme the advert was in the midst of. I presume this has now been relaxed in some way, as I'm sure I've seen ads that contravene it.
I'm guessing the fee for doing it yourself is much higher than rolling pre recorded material. Much easier to skip until you hear a familiar voice again.
In North America, radio journalists used to slide ads into their reporting.
Very bizarre stuff like:
"This is Dwight Stetson reporting from the WKRP news traffic copter. It's nose to tail on I75 as a result of a massive smash. Say, why not pour yourself a cool Lipton Ice Tea while you wait. Lipton Ice Tea: cold and refreshing. And it looks like 7 cars on fire, and I can see charred bodies hanging out of the windows...."
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It used to be contrary to some rule or regulation for an advert to include someone in the programme the advert was in the midst of. I presume this has now been relaxed in some way, as I'm sure I've seen ads that contravene it.
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The toe curling aspect probably makes you pay more attention to the ad
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I'm guessing the fee for doing it yourself is much higher than rolling pre recorded material. Much easier to skip until you hear a familiar voice again.
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Because BT means business
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In North America, radio journalists used to slide ads into their reporting.
Very bizarre stuff like:
"This is Dwight Stetson reporting from the WKRP news traffic copter. It's nose to tail on I75 as a result of a massive smash. Say, why not pour yourself a cool Lipton Ice Tea while you wait. Lipton Ice Tea: cold and refreshing. And it looks like 7 cars on fire, and I can see charred bodies hanging out of the windows...."
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I quite like the indochino ones voiced by producer charlie on totally football show
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