- do you think will survive?
I predict a bloodbath. Just visited Virgin Active where the sales guy told me "we have been losing members left, right and centre" and then actually looked like he was going to cry when I told him I wasn't joining.
Despite keeping half their City clubs shuttered, there were only a handful of people there at the lunchtime peak. Same goes for Third Space when I've been there. VA might survive (with a smaller number of central clubs) as it will presumably have healthy memberships at the suburban branches to cushion it. But with mostly central clubs, I can see Third Space going to the wall unless its PE owners are willing to stump up to keep it afloat. And the gyms operating on even thinner margins? Eeep.