This AMSR trend - what is it?
PerfidiousPorpoise 10 Feb 19 18:01
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"Autonomous meridian sensory response"? Everyone's talking about Zoe Kravitz's Michelob Super Bowl advert as seizing on this trend but I don't really understand what it is ...

It's pretty old as trends go m7. Littlesis is well into it. It's basically sounds that evoke a physical response in some people. Often seems to be things like whispering or brushing something, scraping maybe. Causes tingling and destresses I think. It doesn't do a great deal for me but there are some pieces of music with quiet sounds in the background which make it feel extra chill/cosy.

But isn’t it fairly cliched for an advert for a beverage to focus on the sound of the cap popping, the fizzing noise, and the sound of it being poured into a glass? Why this pompous pseudoscientific term?