The legal profession fell over itself in its hurry to get its chequebook out this week, after being offered the chance to purchase a "Kite Mark" from The Lawyer magazine. For a bargain £495 plus VAT.

PR departments of law firms across the country received an email from the Lawyer magazine about its "eagerly awaited UK200 supplement". And, it revealed, each firm which makes the list (and that's 200 of 'em - the clue's in the name) would be offered the chance to purchase a finely crafted Kite Mark which will, apparently, be "regarded as the industry stamp of approval". So if they all sign up that's, err, £99,000 for a little graphic.


Still, if you can't beat them, join them. RollOnFriday is shamelessly jumping on the bandwagon and has come up with its own Shitemark (see above). It's available to any firm in return for a £495 donation to Law Care. The beautifully crafted lump of shite will surely be regarded as the profession's gold standard, hallmark and badge of honour. Email here for yours.