They’ve been going since 1777. I think their remit is much wider than hairbrushes if they’re who I think they are. 

Toothbrushes too?

the mark up on hair brushes is probably pretty good if you have them made in vietnam (china way too expensive for that sort of tat these days) and pump the price marketing them to idiots on youtube

My hairbrushes themselves are of modest value. It's the hair that I have left in the brush that people really are willing to splash out for. 

What about your toothbrushes?

My butler deals with my teeth while I sleep. Perhaps they are selling them on?

The Police’s response to fraud is a disgrace. Only 4% even investigated.

i get it’s a resource and training issue so not blaming them really as it’s a government issue.

Action Fraud is an even bigger joke and should be rebranded inaction fraud. 
 

increasing sentences if non are investigated and even fewer convicted is pointless. 
 

maybe reducing the 96% not investigated may be a better approach but of course that would cost money.

making online social media who happily seem to host a lot of these scams responsible may be a start.

Also poor financial controls with just one person needed to sign off on a payment that size.  

T Pot - Action Fraud is a police force in its own right. Local forces have to refer all such cases to them (although we do then get allocated enquiries).
Like you, I’m not convinced the government’s approach to fraud is effective and would hate to have something similar happen to me as I doubt the case would get solved. The issue is the a huge majority of offenders operate from countries where we have no effective liaison so solving the cases and bringing offenders to justice is next to impossible.

The observation was made to me that petty thieves are more likely to be done for speeding away from the crime than the crime itself.