purple

Vardags enters its purple patch.


Ayesha Vardag has revealed that she decided to relax the most infamous dress code in law when she saw a new partner looking ‘fantastic’ in leather trousers. 

Vardags made headlines after its strict dress code, which included a no-cardigans rule and a ban on men wearing winkle pickers and super-tight trousers, was leaked, resulting in court action.

But the limits have been lifted, sort of. “I want people to be elegant and to have appropriate gravitas and to show due respect to the clients that we’re dealing with, which are ultra high net worth individuals”, the firm’s founder told the BBC’s World at One show. “But within that, I have said express yourself, bring your personality to work - which is one of our core values.”

So, “If you want to wear gold leather trousers and an electric blue sequin jacket, that is absolutely fine by me, and I welcome that”, she said.

“It sounds like my estimation of elegance is slightly different from Ayesha’s”, responded a fellow guest.

However, Vardags still has standards. “I’ve made very clear I don’t want people turning up in hoodies. Unless they’re actually in the tech department which are hard-wired to wear hoodies.”

Acknowledging that “we’re particularly famous – I’m particularly famous – for requiring a particularly formal dress code, encouraging double cuff shirts and cufflinks and oxford lace-ups, and jackets not cardigans”, Vardag also revealed what prompted the change.

“I saw one of my new partners was about to go to a new partners’ dinner, and she was saying, ‘I’m sorry I’m not dress code compliant - I’m wearing my leather trousers because we’re about to go to dinner’. And I said, ‘God, but you look fantastic, you look so chiq - I think we need a new dress code’. And I sat down and wrote it straight away”.

The colourful divorce supremo indicated that getting staff back in the office was also a factor.

“One day…the pandemic happened and everyone got used to living in their pyjamas, and partly I had to lead the charge on bringing everybody back after the pandemic, and suddenly there’s lots of resistance to that, and you have to think, what is it about being in a community together and being at work together when you could do it all remotely?”

“There’s a sort of special magic about people being together, and there’s a chemistry and there’s an excitement, but in order to really have everyone benefit from that you have to have people able to be themselves.”

And Vardags staff have an awful lot of offices to attend, at first glance. A reader points out that the firm’s website lists 106 UK locations stretching from Mansfield to Peterborough, Yeovil to Nuneaton, and Hull to Carlisle.

There are 19 locations listed for London alone, plus an international presence that puts far larger firms to shame. The Monaco Desk, the Swiss Desk and 14 more comprise an impressive international network. 


locations

Vardags is everywhere!


However, a closer look reveals the firm hasn't quite taken over the UK, and that "From our offices in London, Oxford, Cambridge and Manchester, we have extensive coverage of England and Wales".

Vardags provided a statement, but ROF understands that parts of it could be defamatory so we are not publishing it.
 


LU iconLawyerUp and ensure you're on the radar of all the top firms. Download on the App Store and Google Play.


Tip Off ROF

Comments

papercuts 03 March 23 00:34

 "I have said express yourself, bring your personality to work" 

Unless you have a personality largely comprised of tofu, do not follow that happy-clappy advice.

Anonymous 03 March 23 08:55

Defamatory?? You just cannot leave us like that. Please, a hint at least.

By now, I expect details such as latex, chains and whips as approved, if not expected, accessories to the fantastic leather.

Anonymous 03 March 23 09:22

"Vardags provided a statement, but ROF understands that parts of it could be defamatory so we are not publishing it."

 

We need more info! How could a statement on dress code be defamatory?

Anonymous 03 March 23 09:45

"Ayesha Vardag has revealed that she decided to relax the most infamous dress code in law when she saw a new partner looking ‘fantastic’ in leather trousers."

... she went on to reveal that this endless drip of gossipy stories about Vardags are all part of a carefully coordinated PR campaign designed to ensure that the word 'Vardags' is repeatedly in the news alongside phrases like 'divorce lawyers' and thus scores incredibly highly in SEO, so that credulous punters looking for a matrimonial lawyer stumble across it when they Google "think spouse is leaving me, need a divorce lawyer" at 3am in the morning.

Which is how she makes all the money.

Fact check 03 March 23 09:46

It’s a London office (which has downsized massively), Manc (about 8 staff) & Cambridge (2 staff).

Habeas Tortoise 03 March 23 14:01

Gosh it's been all of 3 minutes since her last bit of blissfully un-self-aware self-promo. 

Anonymous 03 March 23 14:20

"it's been all of 3 minutes since her last bit of blissfully un-self-aware self-promo"

It's completely self-aware.

The whole point is to get as much coverage as possible as often as possible.

She isn't expecting you to tearfully search for "Top divorce lawyer, infidelity" at 3am in the morning after a bottle of Malbec. So your contempt isn't relevant to her because you aren't the target audience.

Anonymous 03 March 23 18:53

@Anonymous 03 March 23 17:35

The vardags are the prey of the vardag hunter. Or so we concluded  the last time we discussed them.

Anonymous 04 March 23 00:40

@Anonymous 03 March 23 09:45

Spot on. At this point, I’m beginning to think that Roll on Friday and Vardags are working together, given the volume of stories the former have put out about the latter.

Anonymous 04 March 23 19:13

Subtext - our lawyers are sexy, hot and young enough to pull off (!) leather trousers.  And they even wear them for client meetings.

Divorce is now officially sexy.

Thank-you Vardags.

The Vardags 06 March 23 08:50

Vardags sounds like a motorcycle gang so I’m not surprised they are wearing leather keks.  

Related News