Marketing videos produced by law firms typically depict their solicitors looking sharp in swanky meeting rooms, shaking hands with ecstatic clients, and beaming polished grins across a well-appointed canteen. But Bristol firm Stephenson Law has stepped in to capture the true spirit of life as a lawyer.
While its ad doesn’t show a frazzled lawyer at 2am with a double eye twitch, there is a refreshing dearth of references to ‘one team’ and ‘synergies’. And no slo-mo power walking.
Instead, staff are depicted struggling heroically with their IT.
The boasts are more humble than usual. No penthouse swimming pool? No problem.
CEOs are commonly portrayed looking magnanimous in a capacious corner office, but Alice Stephenson was relaxed enough to be shown wobbling out of control on her bike and crashing into the crew.
The office also appears to include a bit of Hobbiton, and the firm has found a partner willing to LARP for the camera.
"We use our marketing to showcase the humans behind the law," Stephenson told RollOnFriday, "so you’ll mostly find us in our hobbit cloaks making silly TikToks". For the sake of her staff's sanity and the firm's financial future, ROF hopes that's untrue.
The ad's below, and fans of law firm office tours should not miss the footage of Slaughter and May in 1981. Which for some reason wasn't made into a commercial.
If you've seen a firm's marketing video that's worthy of mention, please do let us know.