Yes! Lay into those cretinous clients for everyone who can't.
A business which provides advice on trademark law has taken an aggressive stance on poor reviews, accusing its critics of being liars, rivals, and losers.
Trademark Direct helps customers navigate the law to register their great ideas. Under the direction of solicitor Kate McCormick and founder Mark Kingsley-Williams, it has taken a refreshingly combative approach to negative reviews of its services left on the Trustpilot website.
A person calling herself Nikki left a one-star review stating, “The advice I got was not from a lawyer but a made up person called Richard who I was later told doesn’t even work there! Is this a sham company?”
On the contrary, replied Trademark Direct, which accused Nikki of being the fictitious party: “Hello Nikki, we have no idea who you are, we have no recent clients called Nikki, you are not an authenticated client. We think you are a loser competitor and Trustpilot is unreliable in vetting valid users”.
The existence of a reviewer calling themselves M SV was similarly called into question. M SV said in their pan, “We are still waiting to hear from them and if they unable to make any application then they will have to refund us”.
TMD was having none of it. “We have no idea who you are, Desperate competitors leaving fake reviews on Trustpilot is not new, and Trustpilot has been sued in the US for failing to make sure reviews are real”, it replied.
The TMD team conceded that some of its dissatisfied customers were real, but that didn’t mean they were blameless.
“Hanna, it's a shame to see you're continuing to make untrue statements and false claims”, Trademarks Direct responded to her one star review.
“At your request funds were repaid to the bank account in your other name, IRYNA BUKUR… You had previously pretended that Hanna and Iryna were two different people, but this is not so. Making false accusations of fraud is serious under law, and you may want to reconsider. The high court has previously fined someone £25,000 for a defamatory claim made on TrustPilot so legal action can be taken”.
Plenty of lawyers have at least one client they can’t stand, but where most bite their tongue, TMD does the Lord’s work and goes on the offensive, providing relief by proxy to an entire profession.
Joel H’s one star review earned a blistering response in which TMD accused him of being a childish fool guilty of attempted extortion.
“It's a shame that, as we advised you would happen, the examiner did not accept your trademark application for reasons explained", it said.
"Its a shame also that you did not pay any attention to the correspondence you were sent and so missed the deadlines. It then came as no surprise that you should then try to make out this was in some way a fault of Trade Mark Direct demanding a full refund and posting a bad review as a typical shakedown. Amongst the thousands of professional grown up clients we have the pleasure to serve there's a handful who are not”.
TMD ably turns the tables on the reviewers, giving them stinging write-ups.
“Following your rudeness and misogyny on the phone yesterday, the attorney who spoke to you has been on sick leave due to stress”, the company told ‘Joe’ in response to his negative review.
“Your bullying behaviour and bad review were a typical shakedown trying to avoid paying fees for advice received. Shameful behaviour, and inexplicable for someone who supposedly advises people on their 'personal brand' It goes without saying we would never have you as a client again.”
Another poor review prompted TMD to react as so many businesses wish they could: with withering sarcasm.
“Our application didn't appear to meet the requirements for registration”, said Angelica, from a consultancy called Truth. TMD explained that after rectifying a “small, easily remedied hitch…your application has now of course been registered. If this is deserving of a one star review I can only Marvel at the perfect service clients of Truth.ms must receive!”
Asked about its pugnacious approach to customer relations, the company did not respond. ROF rates them 5 stars.
LawyerUp lets you receive expressions of interest from top firms and companies when they like you for a role. Joins thousands of other legal professionals and grab it on the App Store and Google Play.