A law firm is promoting its legal services by allowing clients to play online fantasy football with its lawyers. "Back of the net!" said the firm's marketing team when they came up with the idea, probably.
Paris Smith's game has all the excitement of a typical fantasy football set-up, but without the football or the fantasy, and with insolvency lawyers instead. Clients can tinker to assemble their dream team on the pitch, whilst also dropping any uncoordinated, wheezing solicitors to the bench. All that's missing is an Alex Ferguson hairdryer simulator to blast in the face of the lawyers who underperform.
The Southampton firm's interactive game has a bio of each lawyer/player including the number of "seasons" they have been at the "club". The profiles neglect to mention the usual footballer stats of goals scores, red cards or extra-marital affairs.
A highlight is the chance to put the Managing Partner, Peter Taylor (not that one), on the subs bench. Or stick him between the sticks to be peppered by the opposition:
And with 31 seasons at the club, David Eminton seems to be the Ryan Giggs of the firm, but without the injunction:
Shoehorning in more football, the firm says on the site "every leading football club with a rich past and glittering trophy cabinet delights in telling its fans about it". Mistaking clients for fans, and confusing the firm for Real Madrid, it continues "Paris Smith LLP is no exception!" The blurb goes on to describe the history of its offices and how it has helped businesses to restructure, which all sounds as riveting as Phil Neville in the commentary box.
If you would like to put together a fantasy football team of Paris Smith lawyers, the link is here.
Other firms have also opted for desperate football-themed marketing and ended up as sick as a parrot.