RollOnFriday has been alerted to the most annoying company name in the UK.

Filling in forms is a junior corporate lawyer's bread and butter. Dull but often vital work. Companies House can be a real pig about forms, and spelling your client's name correctly on them comes right at the top of the list. So spare a thought for lawyers acting for Maxi-Flow, a Cheshire building company.

RollOnFriday's tipster thought it was the prank of a bored registrar at Co House. But no, some comedian actually picked this when the company was incorporated:

Is this a Yellow Pages trick to be named first, above A1 Builders? Or does Maxi-Flow's founder hate lawyers so much, he's decided to torture his own every time a document needs to be drafted?

Typing ........0.....0.....0.....0.....0.....0.....0.....0......0.....0.....0..0..0..0..0..0..0..0..A.A.A.A.A.A.A.A.AAAAAAAA. Maxi-Flow Limited took me 1 minute 46 seconds to type. Then an extra 40 seconds when I realised the Os were actually 0s and I had to replace them all. That might squeeze an extra unit onto Maxi-Flow's bill, but I am not its lawyer and counting the dots has increased my short-sightedness by 0.6 in both eyes, with no recompense. Thanks ........0.....0.....0.....0.....0.....0.....0.....0......0.....0.....0..0..0..0..0..0..0..0..A.A.A.A.A.A.A.A.AAAAAAAA. Maxi-Flow Limited! Thanks a lot.

At least someone in the business also had to suffer, although you'll notice they missed out the initial string of dots:

A nice woman at Maxi-Flow told me that people do call up to double-check the name sometimes, but mostly there are no problems, presumably because cut&paste. Apparently only the founder knows the reason he did this, and he's out building something today.


Anonymous 20 May 16

Regardless of the ........s and the 0s, the shortened name sounds like a lady's sanitary product rather than a building company anyway.

Anonymous 25 May 16

Is it a plumbing business and the name is onomatopoeic of someone using the facilities?

Anonymous 27 May 16

It's a small world, I acted for this client. The most frustrating thing is that they have a much more normal sounding 'Maxiflow Limited' within the group, but which is dormant.

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