I took one of my kids to a fourth birthday party last weekend. It was absolutely cracking. And on our departure she was given a sumptuous going home bag containing no end of delights, including a small Lego kit.

Only on closer examination it's not Lego. It's a knock-off made by a Chinese company called Peizhi:


Peizhi has clearly tapped the brains at Disney for its marketing strategy. What a powerful message:


And no doubt George Lucas himself happily licensed the finished product: