By the way only brits are fooled (and perhaps americans) that these are quality chocolates. This is mostly sugar (30+%) and milk sold at a very high premia. Hotel Chocolat created the illusion that this was a premium product sold to the (lower) middle class. The brand name is the giveaway (why use the French word for chocolate?). The income squeeze made people realise that this was just ordinary cadbury type chocolate in a fancy packaging.
Hotel Chocolat sells out to Mars