Harmful gender stereotyping ads banned

F*ck me. World has gone mad. Since when is woman sitting next to a pram a harmful gender stereotype

https://www.bbc.co.uk/news/business-49332640

Soon all ads will have to be like

Dammit that didn't work - I was posting a link to that "he said yes" Lloyds bank ad.

 

Do you work in the advertising industry?

 

If not, why the fuck do you care?

Because it's PC gone mad.

Its the sort of stuff us frothy brexiters get riled up about.

I am not a frothy brexitieer and I find it all ridiculous

Why is it that only unmitigated cunts (essentially white men) ever use the phrase PC gone mad?

"Because it's PC gone mad."

The battle cry of the wanker.

thank you, not my fault I am no longer attractive to men

Ofc because only white men can be "unmitigated cunts".

I think this is fab. Ditto re the health standards for models.

I hate to break it to you LA but political correctness went very, very mad a long time ago. That's why the Far Right has taken a hold.

I cannot believe that 3 dux just posted something I agree with ☝️

I’m not a frothing Brexiter and I am completely okie the banning adverts that perpetuate cheap gender stereotypes

It is a step too far and will only empower the wrong people in the mid and long term, can you not see that?

It’s entirely true, this agency is full of shit and harms us all, it’s mental. You cannot show a woman with a pram?

Tricky for someone who probably claims they are a 'feminist'  you sure do love paternalistic solutions to problems.

That said, I can see why people object. It does seem rather sexist.

But banning stuff like adverts is for banana republics, not England.

The ASA took it on itself to take action despite having had only THREE complaints.

Personally I think it is appallingly insulting to women who choose to look after their babies that that is a "negative" stereotype.  

The mother looks after her young in nearly every mammalian species.  The instinct to do so is strong.    Women should not be prevented from doing anything they choose of course, but to suggest being a stay at home mother is a negative stereotype is nonsensical.   Cooking and cleaning for hubby?  Yes.   Looking after a baby.  Absolutely not.

Us continentals must SHIELD ourselves from these aberrations which is why we need a clean break and a stoppage of political exchange. Britain and the us can only serve as bad examples. 

DD i agree with you the USA is a travesty of a country at the moment and not a role model. Britains democratic process is working like a Swiss watch and is the envy of (free) Europe.

Oh do pipe down, the lot of you. You’re adding nothing to the debate.

Personally I think both decisions were right, and I think these lazy stereotypes do a lot of damage. Maybe not to middle aged middle class white men, but you know, other people.

what does my being a feminist have anything to do with this?

If don't stand up for the stuff you don't like, when they come for the stuff you do like, you've already lost.

There is no right to not be offended

I am all for banning adverts I fckng hate them.   

Stixta, so, to be clear, you consider a woman with a pram to be a negative stereotype?

Tricky your views are those of an old fashioned paternalist, that's what. 

but obviously she must consider it harmful if she wants it banned?

I agree it is a lazy stereotype - since when has laziness been grounds to ban something?

Personally I would be more offended by those inane household cleaning adverts that feature 95% house- wives (or did the last time I watched such adverts, admittedly a long time ago)

Personally I would be more offended by those inane household cleaning adverts that feature 95% house- wives (or did the last time I watched such adverts, admittedly a long time ago)

hotnow: I do believe the 'state' or government has a job which is to protect the people. Like you don't want false advertising, so you ban false adverts. This is one step further but comes on the back of research on the impact of both advertising and stereotyping. We ban smoking ads, we ban sugar ads (I think) so lazy stereotypes and negative stereotypes are a logical next step.

There is always a balancing issue with this type of intervention. If, however, the aim is to let people make informed decisions about their lives, and so we ban misinformation, the banning on stereotyping fits into that. The "negative" for the woman with the pram being that this means that there is a sort of automatic accepting of the role of the mother. I think that shortchanges both men and women. Both are equally capable of care, both may want to spend their time caring instead of working and in a relationship both partners should work out between themselves how they want to divide the childcare.

 

Guy, you just don’t understand the damage these adverts do to women. Imagine a female student wants to be a biochemist but can’t because she saw an advert with a woman pushing a pram instead of two people, each with one hand on the handle, and now she feels forced to give up her dreams and be a mother. Don’t you see?

I have just thought, are they also saying gay men cant look after children?

Try harder panda. But maybe this time like this:

Guy, you just don’t understand the damage these adverts do to women. Imagine a female student wants to be a pretty but can’t be or isn't because she saw an advert with a pretty model and that model was much thinner than she is, and now she feels forced to give up eating. Don’t you see?

No, I think an advert which shows men doing cool exciting things and then a woman sitting reading a book next to a pram, is negative. You did know that was the advert, not just the woman with the pram, didn’t you? You wouldn’t just jump into an argument on the Internet without finding out the actual facts, would you?

I wil be honest, I have not seen the adverts and I try and avoid commercial tv, but when I do watch a commercial channel I tend to leave the tv when the adverts are on

"Meanwhile, three people complained about an ad for the Volkswagen eGolf car.

It showed a sleeping woman and a man in a tent on a sheer cliff face, two male astronauts floating in a space ship and a male para-athlete doing the long jump, before cutting to the final scene showing a woman sitting on a bench next to a pram.

Complainants said that the ad perpetuated harmful gender stereotypes by showing men engaged in adventurous activities in contrast to a woman in a care-giving role."

I understand precisely Sixta, you are saying that a shot of  woman looking after a baby is a harmful negative stereotype compared to long-jumping or floating in space.  I don't agree.  As I say I would accept that housework IS a negative stereotype if handled badly, and if that had been the contrasting scene  I would have agreed with you.  Looking after a small child is should be or at least can be a positive joyful thing.

You are wilfully missing the point. I’m not going to bother arguing with you anymore.

Try harder panda. But maybe this time like this:

Guy, you just don’t understand the damage these adverts do to women. Imagine a female student wants to be a pretty but can’t be or isn't because she saw an advert with a pretty model and that model was much thinner than she is, and now she feels forced to give up eating. Don’t you see?

Your post above mine referred to women being forced into accepting mere motherhood as an expected lifestyle. I agree there’s a point to be made about portrayal of women as models but that’s not what these adverts have been banned for

I thought both decisions were right.

Apart from being harmful stereotypes I would have thought alienating around half your customers is also a fucking stupid commercial decision so they should have thanked the ASA.

I may be missing the point, but not wilfully.   I do not accept caring for a child is a negative stereotype or something we should be worried about girls wanting to do when they grow up, therefore I do not believe the advert is harmful.    If there were no adverts with women doing adventurous things then that would be a concern.  But there are plenty. 

I don't disagree with the principle that negative stereotyping should be regulated- I have concerns girls see all the adverts of women cooking and cleaning for her husband and family and assume that is expected of her.   I have no concerns however that she may wish to look after her baby while reading a book in a park.

Apart from being harmful stereotypes I would have thought alienating around half your customers is also a fucking stupid commercial decision so they should have thanked the ASA.

Heh, there were 3 complaints.

Shouldn’t the consumer punish a bad advert instead of a public authority BANNING it?

“women don’t look cool enough in your ad, you cannot publish it“ 

 

SERIOUSLY?

Tricky - you are confusing the message and the medium. I know what your political view is, it is a very common one. What I am saying is that imagine for a moment that someone held another view - for example that showing a lady taking contraception and having sex before marriage was damaging to young people. Would they also be correct in banning any depiction of this lifestyle in advertising? We should be slow to ban things on the grounds of political preference.

Heh, there were 3 complaints.

Having made a complaint to the ASA, I can see why nobody bothers going through the process. 

The thresholds for "oh, not buying that" and "I'm going to waste 40 minutes of my life saying I object" are very different 

"No, I think an advert which shows men doing cool exciting things and then a woman sitting reading a book next to a pram, is negative."

 

Depends on the book really.  It might have been a very exciting jack reacher or a tom clancy.

AP, I would be very surprised indeed if VW lost any sales because of that advert.   I really do not think 99.999% of people would care.  So they showed a man in space and woman with a pram reading a book -so what?  Do you not think this is being a bit oversensitive and opening the ASA to ridicule?

The important thing is that girls are exposed to the possibilities of their lives not just housekeeping and childrearing, that does not mean banning individual adverts just because they don't happen to show that.

hotnow: I don't get your point. Sex before marriage is not unhealthy (quite to the contrary imo). What are you trying to say? That equal opportunities for men and women without stereotyping and societal pressure is bad? Or that it is a political point of view?

Again, it seems its the white middle aged men who 'don't see the problem'.

As I have tried to explain, I don't see the problem,, not because I don't understand the harm negative stereotyping can do, but because this is not negative stereotyping - there is nothing wrong with looking after a baby in a park reading a book - it is positive.  There are plenty of adverts showing women doing adventurous things.

By contrast, the other banned advert clearly is negative stereotyping - men aren't capable of properly looking after children.   That said I am still not sure I would bother banning it.

Go eat a dick, Guy. Or go wash that spunk out of your eyes. You're deliberately being obtuse.

Thee issue was not that the woman had the pram, it was that everyone else in the ad was male and doing exciting and brave things

John Humphries earlier talking to a woman from the ASA couldn't seem to grasp it when  the ASA rep explained the position very well, accepting that the ad on its own was not the end of the world as we know it but that the gender reinforcement showing all the guys having fun etc is a contributory factor in a bigger picture.

Tricky - I'm saying it's a political point of view. Banning things because of a political point of view is an authoritarian act. 

Also are you seriously saying that you are unaware of the political point of view that sex before marriage is bad? 

Of course you will claim that your political view is 'natural' or 'correct' but then so does e.g Putin when he bans the depiction of homosexuality in Russia.

And if this was the only advert ever played that might be  a good point.  But it is one of 1000s of adverts.   So this one showed a sedate woman and active men.  So what? There are certainly plenty of adverts showing sedate men and plenty showing active women, proscribing that an individual advert cannot show a sedate woman and active men is frankly crazy.

Yes, if I was the VW ad exec I would almost certainly have not been happy with that advert because it may risk causing offence in certain circles but to ban it entirely disportionate and unwarranted infrigngment on freedom of speech.

Is it because you're a lawyer that you want to debate a point, any point even if the point is whether wanting equal opportunities is political or not? Which is a point that is accepted by the vast majority of men and women in the UK. Or are you bonkers?

What does banning adverts with a woman and a pram has got to do with equal opportunities? Full of shit...

It's definitely political because who knows what 'equal opportunities' means. 'The personal is political' is a motto of feminism. This is basic stuff. 

Also basic is that banning personal or political expression should be a 'last resort' and not delegated to some ideologically motivated  industry quango.

gender stereotyping should not be regulated imo.  let the market decide

Who should decide what is acceptable and what isn’t?

Hegemony gonna do its thing Jorrocks I'm merely pointing out that we know this path and have seen it before- doesn't mean we won't make the same mistakes again.

ο ανθρωπος ζωον πολιτικον (“Man is a political animal”).

I agree with you but I’m afraid it’s just human nature.

First world problems...

 

 

I really like the car advert that has the standard images of "man in power"--fast car, barking out high-maintenance orders, corner office--and it turns out the guy is just the lackey to the female CEO.

I really liked the old Renault Clio adverts with Nicole - that may be off point though...

I don’t know... why don’t women make their own stuff, own products, own adverts, own whatever instead of bitching about us evil white men showing women with prams in order to sell a car or an insurance 

btw why are there women only swimming pools, sport events etc? I feel discriminated against. I cannot organize a male only event as it is against the law

Women are getting on my nerves with this badly. And i an usually not alone. It will not end well

they are free to do what they want, establish a company, a party, whatever 

just do it instead of getting on our nerves 

"btw why are there women only swimming pools, sport events etc? I feel discriminated against. I cannot organize a male only event as it is against the law"

I don't think that is true - provided you are not selling a service to the public.