John Lewis in Oxford Street has its Chirstmas tree up and Peter Jones was just getting ready to import its grotto get-up when I was there at the weekend with a big sign annoucing "Santa is coming".."Not to my house yet he isn't!" announced the woman shopping next to me. The pub I was in last night had festive garlands up and was promoting its Christmas menu. In September. When do you think is a reasonable time to start Christmas promotions? Mid October?