which once conveyed something better. For example:
"Express" - ie the sub-brand of a hotel chain, airline or supermarket which despite upbeat and colourful branding, offers a shit service, poorly staffed checkin (making the whole experience decided non-express) and pricing barely 50p cheaper than the standard brand (or 50% more for a supermarket), while the standard brand has either been phased out entirely or struggles valiantly on, suffering from the investment being diverted to spend on upbeat colourful marketing for its express cousin.
"Hub" - ie (as per the ad -->) "The Freshfields Hub in Manchester is responsible for delivering high value, high quality legal solutions. It's seeking a Regulatory Associate." Translation: "We've worked out that we can near-shore zero career path jobs to lower cost locations, add some upbeat and colourful branding, and desperate grads/homesick northerners will jump at the chance to generate yet more ivory backscratchers for the London partners based in the mothership which, let's face it, is actually the hub.
What are some other ones?