Allen & Overy is attempting to register the term 'Brexit Law' as a trademark.
The firm has filed applications to register 'Brexit Law' as both EU and UK trademarks at the Intellectual Property Office. The submissions are are to use the term not just for legal advice but also for business management, consultancy, education and training services and for good, thus holding out the tempting prospect of A&O Brexit Law mugs and flags.
Client inboxes around the world have been deluged with emails from lawyers offering helpful advice on the legal implications of the UK's withdrawal from the European Union. But A&O's move represents an attempt to position itself as the definitive Brexit firm. If its applications are successful, the competition will have to choose between 'Out Law', 'Reject Advice' and 'Go Time Help', or risk the wrath of A&O's IP team.
Allen & Overy IP partner Nicola Dagg told the World Intellectual Property Review the firm had "forged a leading reputation for providing comprehensive advice around Brexit", and that "Brexit Law materials represent the best of A&O’s strategic and innovative legal thinking”. Along with several other firms, A&O did some strategic thinking of its own in advance of the referendum and registered a number of its EU lawyers in Ireland to protect their rights of audience and professional privilege. But it appears to be the only one seeking to corner the single market in Brexit-related verbiage
Until now. Inspired by its efforts, RollOnFriday proudly brings you the official Brexit preparation website, RollOnBrexit.com. Offering superior advice to A&O and indeed any other law firm, it is perfect for all your Brexit-planning needs.
Tip Off ROF
The firm has filed applications to register 'Brexit Law' as both EU and UK trademarks at the Intellectual Property Office. The submissions are are to use the term not just for legal advice but also for business management, consultancy, education and training services and for good, thus holding out the tempting prospect of A&O Brexit Law mugs and flags.
Client inboxes around the world have been deluged with emails from lawyers offering helpful advice on the legal implications of the UK's withdrawal from the European Union. But A&O's move represents an attempt to position itself as the definitive Brexit firm. If its applications are successful, the competition will have to choose between 'Out Law', 'Reject Advice' and 'Go Time Help', or risk the wrath of A&O's IP team.
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So many brexciting™ opportunities |
Allen & Overy IP partner Nicola Dagg told the World Intellectual Property Review the firm had "forged a leading reputation for providing comprehensive advice around Brexit", and that "Brexit Law materials represent the best of A&O’s strategic and innovative legal thinking”. Along with several other firms, A&O did some strategic thinking of its own in advance of the referendum and registered a number of its EU lawyers in Ireland to protect their rights of audience and professional privilege. But it appears to be the only one seeking to corner the single market in Brexit-related verbiage
Until now. Inspired by its efforts, RollOnFriday proudly brings you the official Brexit preparation website, RollOnBrexit.com. Offering superior advice to A&O and indeed any other law firm, it is perfect for all your Brexit-planning needs.
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If it gets published I'll oppose it