Kudos to Singaporean firm TSMP, which has let its marketing team loose to realise their wildest dreams of what a law firm can be.

Lawyers rarely go for group shots on their websites, possibly because they always come out looking like a Dr Who fan club. But TSMP had no such qualms, and agreed to devote a sizeable acreage of its website to glossy shots of the team. And no wonder. With their confident swagger and cocktail dresses, they wouldn't embarrass a Topshop ad.

    The office collection


But...none of them looks like Clothy
   


    Like most lawyers, after work they like to get together, relax and stare at a fixed point in evening wear

Carbolic Smoke Ball might have something to say about that
   

TSMP's founder once claimed that her prayers kept Singapore safe from tsunamis. That confidence permeates its adverts, which target the clients other firms avoid:

   

And take inspiration from Dubya:

   

The lawyer profiles have also been expertly designed to grab people's attention. Jonathan's introduction is particularly bold:

     

Well done TSMP. If you've stumbled across law firm marketing which pushes the envelope and then runs it up the flagpole to see who salutes, let RoF know.
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Comments

Anonymous 16 June 14 08:20

This is a rock solid firm as well. The somewhat offbeat but cool look sums it up pretty well for a firm that is generally prepared to push the edges as lawyers as well (compared to many of the more conservative 'establishment' Singapore firms). Well done TSMP!

- International lawyer based in Singapore.