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Herbies chooses its logo - how it might have happened

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12 September 2013 15:58

It is 2012. Herbert Smith Freehills Senior Partner Jonathan Scott has called an emergency meeting with joint CEOs David Willis and Gavin Bell. There is a crisis. The firm is about to rebrand, but Charles Saatchi, who so impressed Dentons with his ideas, has not yet produced the new logo.

Finally, he arrives.

Jonathan Scott: Good afternoon Charles.

The lawyers struggle as Saatchi shakes them by the throats.

Scott: Stop it Charles. We’re supposed to be unveiling the new logo in two minutes. Do you have it?

Saatchi: I do. It embodies simplicity.

Scott: Fine.

Saatchi: Strength.

Scott: Great.

Saatchi
: And superiority.

Scott: Perfect.

Saatchi: And a cat's sphincter.

Scott: Hang on-

Saatchi: Gents, say hello to your new logo.



Willis: Hello!

Bell snaps his pencil.

Scott
: Good lord. It's a cat's arse. It's completely unacceptable.

Saatchi: I get it. You're not 'feline' it. Don't panic, I've got another option.



Bell snaps his other pencil.

Scott
: Is it defecating Freehills?

Saatchi: Well-spotted. You're shitting on the Magic Circle.

Willis: Now that is actually very clever.

Scott: We cannot brand the firm with a cat's bumhole.

Willis: Absolutely right. It should be a human bottom. Someone in the firm. But how senior?

Scott: Saatchi, do you have anything else we can use.

Saatchi: I have a Damian Hirst sketch of a ringpiece from my collection, but it's just a preliminary study.



Bell snaps his last pencil
.

Scott
: We’ll take it. We’ll say it's an eye. We might get away with this.

Bell: I need a pencil sharpener.

Saatchi
: No problem, I've ordered 60,000 branded ones.




Scott: We're not paying.

Saatchi has a playful psychotic break and stuffs his fingers up everyone's noses. The relaunch is a great success.
  

Comments

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anonymous user
12/09/2013 16:58
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Why are all these "hilarious" firm rebranding stories so puerile?
anonymous user
13/09/2013 02:01
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I always thought Shakespeares' logo (http://shakespeares.co.uk/) was inspired by the same source.. or the famous nipple-roundel-thingy revealed by Janet Jackson waldrobe-malfunction.
anonymous user
13/09/2013 09:30
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ROFL @ RoF; great work
anonymous user
13/09/2013 10:18
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LOL
El Gunto
13/09/2013 10:23
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Roll on Friday at its finest.
anonymous user
13/09/2013 16:44
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*looks at ROF logo*

*Looks at Herbies logo*

*Looks at pot*

*Looks at kettle*

They're both black.
anonymous user
18/09/2013 13:50
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Very funny
anonymous user
19/09/2013 08:57
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PMSL! What a great start to the day!
anonymous user
19/09/2013 15:37
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The funniest thing I have ever seen on RoF.
anonymous user
20/09/2013 10:30
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This is why I read "Roll on Friday" PMSL.
anonymous user
22/09/2013 19:25
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THIS IS THE FUNNIEST THING I HAVE SEEN ON RoF! Keep up the good work!!!!
anonymous user
06/06/2014 16:55
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43
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looks like they learnt from ROF's own spinning bum hole?